Jon Peck, Restaurant operator, Dallas–Fort Worth, Founder, RANGE Hospitality Advisory. Questions people ask before they call.Sixteen straight answers about my background, how RANGE Hospitality Advisory works, the keynote, and how to reach me. If yours isn’t here, ask me directly.
Thirty minutes, and the first call is free. Opens my calendar in a new tab.
Who I am, where I’ve worked, and how to tell me apart from other people named Jon Peck.
I’m a restaurant operator and the founder of RANGE Hospitality Advisory, based in Dallas–Fort Worth. I spent twenty years in restaurant operations as a General Manager, Regional Director and Vice President of Operations, and as Chief Operating Officer of two Dallas restaurant groups, FB Society and Vandelay Hospitality Group. My full record is on the About page.
Three checks:
My LinkedIn profile is linkedin.com
I was Chief Operating Officer of FB Society, the Dallas group behind Whiskey Cake, Mexican Sugar and Sixty Vines, where I ran four of its concepts and opened three Haywires in twelve months.
Before that I was at Vandelay Hospitality Group, now Vandelay Companies, where I joined as Vice President of Operations and, as Chief Operating Officer, built the operating systems and leadership bench that took a founder-led business from $17M to $75M in three years, with twelve openings across six concepts.
Earlier I was a General Manager and then a Regional Director at Del Frisco’s Restaurant Group, and I started at Darden’s Seasons 52 as a team member and worked up to Managing Partner.
Dallas–Fort Worth. RANGE works with restaurant groups nationally, and I’ve run restaurants in Nashville and Atlanta as well as Austin, Houston and San Antonio. When the work needs time on site, I go to the restaurants, and I’m available to travel for the keynote.
2 Dallas groupsAs Chief Operating Officer: Vandelay Hospitality Group, then FB Society.
The firm I founded, the operations it takes on, and the order every engagement runs in.
RANGE builds restaurant brands people love, and makes them run at five, ten or twenty locations without losing their identity. Each engagement puts a senior operator beside your team.
When a firm passes your work from person to person, the accountability thins with every pass. At RANGE it does not pass: I’m the senior operator on the weekly call for the length of the engagement, and I answer for the result.
Yes. Hotel and resort F&B operations is one of RANGE’s capabilities: restaurant discipline in every outlet, staffed to the rooms forecast.
The five steps every engagement runs in, in a fixed order so a symptom never gets mistaken for the problem:
The first call starts at Recognize, with your own numbers.
Who runs it
I founded RANGE, and I answer for every engagement.
As published on rangehospitalityadvisory.com.
The shapes an engagement takes, what a fractional COO is, how fees are set, and the order the work runs in.
Six shapes, each with its scope and fee agreed before the work begins:
A fractional COO, sometimes called a part-time COO, is a senior operator who holds the chief operating officer’s role in your group on a set cadence, accountable for the operation and working inside the business from the first week. At RANGE, that operator is me.
By the scope and the value of the outcome, agreed before the work starts, never by the hour or the day. A retainer is ongoing access to senior judgment, not a count of visits. The first call is free; discovery after it is paid, and its written read comes before any longer commitment.
How an engagement runs
Built, Not Born: who it’s for, the format, and how to book it.
Yes. I offer one keynote, Built, Not Born: how restaurant brands scale without losing their identity. It comes from twenty years of operating, not from a speaking résumé. It is for restaurant leadership teams, franchise and licensee conventions, hospitality and restaurant associations, and operator and founder summits.
45 to 60 minutes, in person, with questions after. The fee is quoted per event, in writing, before you commit.
Send the inquiry form on the Speaking page, or email me. I reply myself within two business days, and then we talk for thirty minutes about your group.
A call, an email, or my writing first.
Email me at jon@
My articles are published on the RANGE site and my newsletter, Built Not Born, on Substack, and the Writing page on this site lists them all by topic. The newsletter shares its name with the talk, and I post on LinkedIn.
The first call is free. Tell me what’s breaking, and you leave knowing where the problem is.