Jon Peck builds restaurant brands that run at five, ten or twenty locations without losing their identity.
Founder of RANGE Hospitality Advisory. Twenty years in restaurant operations, from General Manager to Chief Operating Officer of two Dallas restaurant groups.
About Jon
- Founder, RANGE Hospitality Advisory
- Chief Operating Officer, FB Society
- Chief Operating Officer, Vandelay Hospitality Group
- Six years at Del Frisco’s Restaurant Group
- Eight years at Darden’s Seasons 52
- Dallas–Fort Worth
Jon Peck is the founder of RANGE Hospitality Advisory, where he helps restaurant operators scale their brands to five, ten, or twenty locations without losing their identity. Each engagement puts him beside the operator’s team to align strategy with execution, standardize what should be standard, and build a bench that stays.
He brings twenty years across nearly every role that owns a number: General Manager, Regional Director, Vice President of Operations, and Chief Operating Officer, in full-service, fast-casual, and high-volume restaurants from $2.5M to $18M+ a year. As Chief Operating Officer of two Dallas restaurant groups, he opened three Haywire locations in twelve months at FB Society and built the operating systems and leadership bench that took Vandelay Hospitality Group from $17M to $75M in three years. Earlier, he spent six years at Del Frisco’s Restaurant Group and eight with Darden’s Seasons 52 as it grew from pilot to national chain.
He started RANGE to do the same job from the outside, and he answers for the result.
Where to find Jon
The firm, the profile, and the writing. Everything else lives on the RANGE site.
- RANGE Hospitality Advisory Operators advising operators. The full record, the RANGE Framework, and how engagements work. rangehospitalityadvisory.com/about
- LinkedIn Professional profile and career history. linkedin.com/in/peckjh
- Built Not Born Operating judgment for multi-unit restaurant groups. The RANGE newsletter on Substack. rangehospitalityadvisory.substack.com
- Jon on Substack Jon’s Substack profile, @peckjh. substack.com/@peckjh
Thirty minutes with Jon, on your schedule.
Tell him what’s breaking. You leave knowing where the problem is.
- Emailjon@rangehospitalityadvisory.com
- Phone214-810-6714
- Based inDallas–Fort Worth