Jon Peck, Restaurant operator, Dallas–Fort Worth, Founder, RANGE Hospitality Advisory. I’ve spent twenty years running restaurants.

I founded RANGE Hospitality Advisory to help restaurant operators scale their brands to five, ten, or twenty locations without losing their identity. I work with each brand to find the two or three things holding the business back and fix them alongside the team. What I leave behind is a business that runs without me.

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Thirty minutes, and the first call is free. Opens my calendar in a new tab.

Jon Peck, black and white portrait in a dark suit and open-collared white shirt

2 Dallas groupsAs Chief Operating Officer: Vandelay Hospitality Group, then FB Society.

The record, with the teams who built it.

Openings I led and the teams who ran them, as published by RANGE Hospitality Advisory.

The full Haywire opening team, chefs in whites, servers and leadership, gathered under crystal chandeliers in a timber-beamed dining room

3 HaywiresOpened in twelve months, in Houston, San Antonio and Austin, as COO of FB Society.

$17M to $75MIn three years, with twelve openings across six concepts, as COO of Vandelay Hospitality Group.

Opening day at Haywire Memorial City, Houston.
Jon Peck, in a navy jacket and white shirt, with the Brentwood managers and chef under brick archways in front of the open kitchen
With the Brentwood leadership team.
An opening team in white service jackets and aprons, arms raised, gathered under the gold-lettered Beverly Hills city shield sign
The Beverly Hills opening team.

Twenty years, nearly every role.

I held the roles that own a number: General Manager, Regional Director, Vice President of Operations, and Chief Operating Officer, in full-service, fast-casual, and high-volume restaurants from $2.5M to $18M+ a year.

I started RANGE to do the same job from the outside. Every engagement is scoped to an outcome we agree on before it starts, and I am accountable for the result.

The talk built on this record: Built, Not Born

  1. 2025 to now

    Founder, RANGE Hospitality Advisory

    Dallas–Fort Worth, working nationally. Each engagement puts a senior operator beside the team. The shape varies: an advisory retainer, a fractional COO, a plan for the next units, a turnaround or operational due diligence.

  2. 2023 to 2025

    Chief Operating Officer, FB Society

    The Dallas group behind Whiskey Cake, Mexican Sugar and Sixty Vines. I ran four of its concepts (Haywire, The Ranch at Las Colinas, Ida Claire and Son of a Butcher) and opened three Haywires in twelve months.

  3. 2019 to 2023

    Chief Operating Officer, Vandelay Hospitality Group

    Now Vandelay Companies. I joined as Vice President of Operations and built the operating systems and leadership bench that took a founder-led business from $17M to $75M in three years, with twelve openings across six concepts: Hudson House, Drake’s Hollywood, D.L. Mack’s, Brentwood, Anchor Sushi Bar and East Hampton Sandwich Co. I also advised on several others now in the Vandelay portfolio.

  4. 2014 to 2019

    Regional Director, Del Frisco’s Restaurant Group

    I joined as a General Manager, opening and running a restaurant in The Woodlands, then directed restaurants across Texas, Atlanta and Nashville.

  5. 2006 to 2014

    Managing Partner, Darden’s Seasons 52

    I started as a team member and worked up to Managing Partner, running restaurants in Florida as the brand went from a small pilot to a national chain.

In the restaurants, with the people who run them.

The Hudson House team and me, and chefs and cooks at work at restaurant openings. Photographs from my own collection.

  • Jon Peck standing with members of the Hudson House team, chefs and managers, inside the restaurant
    With the Hudson House team.
  • A chef in a blue apron working a dish through with two cooks at a kitchen station
    A chef walking two cooks through a dish.
  • Two chefs checking a plate of steak frites at the pass while cooks work the line behind them
    A chef checking plates at the pass.

“The move is almost never to add more. It’s to get clearer on what matters and stop doing the rest.”

Jon Peck, founder of RANGE

How I work.

What you’re buying is judgment.

  • The work follows the problem.

    A problem rarely shows up where it starts. Labor that runs over at the new unit is often a hiring mistake at the first one. The plan is drawn around the cause.

  • Engaged on the outcome.

    Fees are set by the scope and the value of the outcome, agreed before the work starts. A retainer is ongoing access to senior judgment, not a count of visits. I answer for the result.

  • Your managers keep it running.

    When I step back, they run the weekly numbers meeting and the period P&L review, and hold the standards we built together.

The five steps every engagement runs in: the RANGE Framework

Where else to find me.

The same Jon Peck on LinkedIn, on the RANGE site and on Substack, and everything I’ve written. How to tell you’ve found the right Jon Peck.

Thirty minutes, on your schedule.

Tell me what’s breaking. You leave knowing where the problem is.

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